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KnowingWhat MattersUsing theEnneagramto find your pathThe Enneagram in Business Mini-Bookby Ginger Lapid-Bogda PhD© 2 0 2 3 T H E E N N E A G R A M I N B U S I N E S S

The 9 Enneagram types each offer animportant perspective on the pursuit ofwhat matters most - what will bring a senseof purpose and meaning. Each perspective issomething all of us can use in our own lives,and the questions to ask yourself arevaluable for everyone.

PERSPECTIVE ON PURPOSEOnes (and all of us) need to remember that whenwe are following our purpose, it won’t really be100% perfect because the real world never is. But ifour commitment is strong and our skills are wellapplied, 65-70% close to perfect will be perfectenough. And by being flexible, feeling relaxed, andenjoying ourselves in the process, we can addanother 10%!Type OneKEY QUESTIONAsk yourself:What am I willing to pursue with such depththat I will set the bar high for myself andothers, pursue this with pleasure andgratitude, and make this a daily, weekly,and monthly habit?DEEPEST UNMET LONGINGTo experience a tranquil life, acceptingthe world as it is 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

PERSPECTIVE ON PURPOSETwos (and all of us) need to soul-search and askourselves why we are doing something and if wetruly know what is best for other people. Be honestabout your intentions. If they are self-serving in anyway, explore this and resolve it. If you think youknow what is best for others, but they have notcome to that conclusion themselves, stop, jointhem, and be a full partner rather than beingsomeone who gives advice or thinks they know best. Type TwoKEY QUESTION Ask yourself:How can I act from a place of pure service so Idon’t get in the way of what really needs tohappen, nor do I expect appreciation fordoing so?DEEPEST UNMET LONGINGTo feel a deep and firm sense of self-worth thatis not dependent on how others respond 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

PERSPECTIVE ON PURPOSEThrees (and all of us) need to ask ourselves if weneed to be the biggest and brightest fish in thepond. Being aligned with your purpose andsustaining it requires you to be real and completelytruthful. Are you? Type ThreeKEY QUESTION Ask yourself:Am I being completely honest with myself andothers about why I want to pursue a particularpurpose? Is it for the positive impact or is itbecause of the recognition Imight receive?DEEPEST UNMET LONGINGTo know who you really are and to be valued byboth yourself and others for who you are, notjust what you accomplish 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

PERSPECTIVE ON PURPOSEFours (and all of us) need to ask ourselves if we arepostponing taking action until we feel good enough.Too much waiting and the moment is lost. You aregood enough already. We are all “good enough,” andwe are all still working on ourselves.Type FourKEY QUESTION Ask yourself:What is it that I am most deeply passionateabout; what resonates most strongly with myvalues; what do I care about most?DEEPEST UNMET LONGINGTo live a deep, purposeful, and emotionallybalanced life 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

PPERSPECTIVE ON PURPOSEFives (and all of us) need to recognize that whilethere is not absolute abundance in the world,neither is there absolute scarcity. There is enough ofus to go around, especially when we are doingthings that really matter and that we care aboutdeeply.Type FiveKEY QUESTION Ask yourself:What do I know is my purpose whenI access the wisdom of my head, heart, andbody? What do I want to do without beinglimited or overly optimistic about whetherresources are scarce or abundant?DEEPEST UNMET LONGINGTo experience and fully understand life at alllevels - mental, emotional and physical 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

PERSPECTIVE ON PURPOSESixes (and all of us) need to plan for positiveoutcomes, while living in the reality that things cango wrong. We also need to trust that obstacles canbe handled. Remember, both self-doubt and riskybehavior can be ways in which we restrain ourselvesor misdirect our actions, thus hampering us fromdoing what we are supposed to do.Type SixKEY QUESTION Ask yourself:What do I care about so deeply and whatoffers me so much meaning that I havethe courage to take intentional andsustained action?DEEPEST UNMET LONGINGTo be able to fully trust yourself, others,and your environment 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6

PERSPECTIVE ON PURPOSESevens (and all of us) need to remember that whilewe may fall in love with an idea, thoughts are notthe same as action, and conscious action is requiredto pursue our purpose. Keep focused, love what youdo, and keep moving forward. Type SevenKEY QUESTION Ask yourself:What brings me deep joy simply for the sake ofdoing it and not because it stimulates or excitesme? What would bring me deep joy if I wereable to make a real difference by doing it in asustained way?DEEPEST UNMET LONGINGTo feel complete, whole and solid 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

PERSPECTIVE ON PURPOSEEights (and all of us) need to remember thatrightful anger is an energy that can be used as partof our fuel, but it is not the car that takes us on ourjourney. Impassioned vulnerability, deep listening,and deliberative action guide our way.Type EightKEY QUESTION Ask yourself:What matters enough to me and othersthat I am willing to be big enough to godeep and go big in a sustained way at allstages, large and small?DEEPEST UNMET LONGINGTo regain your lost purity and goodnesswhile still feeling strong and vital8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8

PERSPECTIVE ON PURPOSENines (and all of us) need to remember that wemust be awake, alert, and conscious in order topursue our purpose. When we are not fullyembodied, we lose our sense of direction and losesight of the actions we must take.Type NineKEY QUESTION Ask yourself:Am I sufficiently whole at this point in my lifeto pursue my purpose: clear-headed, open-hearted, and fully embodied?DEEPEST UNMET LONGINGTo know that you matter enough to both speakyour truth and take values-based action9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9

ABOUT THE ENNEAGRAM IN BUSINESSEstablished in 2004 by Ginger Lapid-Bogda PhD, The Enneagram inBusiness offers excellent quality, state-of the-art products and services.Our vision is to help elevate consciousness globally using theEnneagram integrated with other innovative approaches; our mission isto provide an abundance of Enneagram-based resources for use aroundthe world. These include the following:» Nine Enneagram books, including several best sellers» Full-color Enneagram training tools, both in hard copy and virtual formats» Global Enneagram certification programs for consultants, trainers, andcoaches» Premier leadership development and team development offerings» Training, coaching and consulting services, both virtual and in-person» A comprehensive, interactive online Enneagram Learning Portal (ELP)» A global network of over 70 top-quality Enneagram professionals(EIBN)ENNEAGRAM BOOKS by Ginger-Lapid-BogdaBringing Out the Best in Yourself at WorkWhat Type of Leader Are You?Bringing Out the Best in Everyone You CoachThe Enneagram Development Guide, Third EditionConsulting with the EnneagramThe Enneagram Coloring BookThe Art of TypingThe Art of the Enneagram (co-authored with Russell Tres Bogda)Transform Your Team with the EnneagramTheEnneagramInBusiness.com | EnneagramLearningPortal.com |info@TheEnneagramInBusiness.com | 510.570.2971